What does it really mean to become a stellar storyteller, you ask? Don’t worry—we’ve got you. Grab your popcorn; it’s about to get interesting. 

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There are many gateways to crafting a great brand story, some you're familiar with, but one has proven to be most effective through the years and its brand strategy. Brand strategy, a crucial tool in crafting a great brand story, is a gateway that all designers should be familiar with. It’s not just a tool but a key that unlocks a brand’s potential. 

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Brand strategy is not just a theoretical concept but a practical tool that significantly influences the work of designers and strategists. It provides a comprehensive framework of the business they’re working with and guides them in interpreting their role in the project, making it a relevant and essential part of their work.

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However, amid all this great stuff, we realize that strategy can be challenging to crack. It’s like the caviar of storytelling: difficult to unravel. Still, once you get it right, it’s one of the best skills you unlock as a professional. That is why we are sharing this incredible resource that Miro created: a brand sprint document that will help you familiarize yourself with all the basics you need to know about brand strategy exercises.

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Check the document link here.

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You can find all of Shalom Folashakin's amazing designs on Behance here.

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